Tonight I was listening to the MacBreak Weekly Podcast with Leo Laporte, Andy Ihnatko, Alex Lindsay and Frederick Van Johnson, when the conversation turned towards the future of Apple's Mac OSX Operating System. It appeared as if the majority of the panel were on the side believes Apple is gradually backing away from its future and that it would be in the best interest of everyone if Apple put it into the Open Source universe. Andy Ihnatko however, staunchly defended his opinion that OSX or whatever variant of Apple's premier platform for the desktop would be in the future, would still be of great interest by Jobs and Apple as a whole. I found myself siding with Andy on this one. Like Mr. Ihnatko, I do not buy into the notion that Apple has turned its back on OSX, quite the contrary. Apple Management's, not necessarily Mr. Jobs', main concern is that Apple is a business... period. As with any other business, the bottom line what feeds Mr. Jobs' passions. Where do you generate income from? Either new products and services, or in new markets. Is it too far fetched to believe that Apple is not using one to fund the other? We should not be naive enough to think that they wouldn't be looking at the Enterprise as a new home for OSX, and using all of the 'i' devices to fund that move in both capital and consumer brand awareness. Ultimately, the big money is in the Enterprise, not in the Mr. & Mrs. Smith household, the creative studios or halls of education who have been loyalists from the beginning. Apple has gone main stream for a reason.
You see, I am not a "creative" by trade. Nor am I a die hard "engineer." I am however, a Technologist. More specifically, an IT Service Management professional who has supported business users with their technology issues for going on 15 years now. I have watched as the Enterprise technology environment has become extremely complex and demands technology that performs heavy lifting with both in the datacenter as well as on the Desktop. It is because of this complexity and demand for greater processing power by users that desktop operating systems like Windows, Linux and OSX will always find a home. I have seen users attempting to perform analysis on data within Microsoft Excel spreadsheets consisting of one-million rows of data and clamoring for more powerful machines and operating systems to support their business efforts. Enterprise businesses live in data. Manipulating that data is what is driving business. That all begins on the desktop. Not on an iPhone, iPad or any variant of an IOS platform. Having worked in two of the most intense global enterprise industries of Financial Services and Audit/Advisory/Tax, I can tell you that if anything, there is a serious push for 64 bit power on the desktop. Surprisingly enough, exactly what places OSX in the position to enter into. What I seemed to be listening to, in the majority of podcasts I hear daily are consumer/creative level discussions about the future of Apple products and services. I see, hell I live outside of that paradigm and what I see is an unbelievable strategic play by Apple to take their game to a much larger level; into the world of the Enterprise, where Microsoft still rakes in hand-over-fist gobs of money via licensing of its various Windows/Exchange/SQL software products. It is no surprise that with Microsoft's announcement today of its earnings, that it is still holding on to the lead in revenue, when it has done nothing substantial over the past 5 years other than release Windows 7 which has yet to be fully grasped by the Enterprise market. When that ball starts rolling, the money will continue to subsidize other business areas within Microsoft. The XP to Vista debacle bought Apple time to focus on modifying a key element to their strategy, brand perception. Back in August of 2008 while watching Jobs tout the merits of the Snow Leopard operating system, I saw right through the visual bells and whistles of things like TimeMachine and Spaces onto the deeper industry standard technologies baked into Snow Leopard which screamed Enterprise implementation, drawing chuckles when i blogged about my theory. I put my chips down at that point, convinced that what Apple had up its sleeve was a slow, under the radar move into the Enterprise. There would be only two ways to do this. By Brute force, going head-to-head with Microsoft, which I have no doubt that Apple would lose, not because of the technology, but because of the perception of Apple products not being "ready for prime-time." The other being a more strategic 5~10 year plan designed to intricately modify consumer opinion and allow the consumer to demand Apple products in the workplace. Anyone interested in competitive strategy, knows that in one way for Apple to begin to challenge Microsoft would be to not compete with Microsoft directly. A smarter strategy would essentially need to be a death by 1,000,000 paper cuts. Each cut representing a functionality and/or value proposition not at the Enterprise level, but at the consumer level presented to the people who use the technology. In many ways, you need to develop a game plan designed to modify people's perception of your products. What better way to do that then to do it through a consumer platform that demonstrated an excellent user experience, amazing design and unbelievable functionality? Sound like something you know? Enter the 'i' devices. I think it is fair to say at this point, that with OSX safely running in the background of what is now a fever-pitched feeding frenzy on iPods and iPhones, Apple can let the OSX continue to ride in the back seat while perceptions of Apple's brand and products are being swayed daily from word of mouth experiences with the "i" products. Snow Leopard is stable, has a good set of Enterprise level functionality baked in and is waiting in the wings to make its move when called upon, into the business world introduced by none other than the end consumer or employee. Every Enterprise organization is comprised of people. People who own iPod's, iPhones, iPads in their own homes and absolutely love them. What I am seeing in my own organization, is this discovery of Apple products being made not by members of IT, but from the business. Partners, Directors and other Executive level individuals are now coming to IT asking what it would take to get these products into the company because they can see the value in the functionality they have at home. This is a monumental shift in attitude towards Apple products. Couple that with the reports I read today of Apple Retail beginning to target small to medium business. That is the leap from consumer to business. Enterprise then follows. Why would Steve not return to Apple with a 10, 15 or 20 year strategy for Apple? Not necessarily knowing what products or services Apple would develop, but a very high-level game plan that began with the need to swing public perception of Apple Computer. In retrospect you can almost see the plan being played out:
I know this is again a far fetched belief of mine, but one that I am willing to stick by as I watch it slowly unfold. For the reasons I mention above, I am pretty convinced that Apple will, by no means kill off OSX. OSX (or whatever variant they are working on behind the scenes) is in the bull-pen waiting to be called upon whenever the Enterprise comes calling. This is a Tortoise and Hare scenario. In the end, I believe Apple is playing the slow and steady wins the race game, after all, why would they name all of the OSX variants after cats? Cats are some of the most stealth, calculating animals on the planet you never really know when they are going to pounce.
Most people who know me, write me off to being an Apple Fanboy and that's fine. The truth of the matter is that it is much more complex than that. I do enjoy and celebrate Apple products, why? Because they work for me. Not you, me. As a technologist, I have spent too many hours to mention in my life dedicated to fixing Microsoft products and issues to want to allow that to carry over to my pesonal life. I can do things on Windows that can cause big problems. Sure I could do the same with Apple products, but I don't have to. I don't have to worry about registries, dll files, drivers or a never ending battle with virus attacks. More importantly I don't have to worry about me screwing someting up. So in that context, Apple products project me from me. I don't jailbreak my iPad or iPhone, I don't hack away at the UNIX underpinnings in my OSX operating system, I just use the applications to get things done and 95% of the time they work as advertised.
This post is not about Apple or Microsoft, but it is about the electronics consumer in the United States and how the mentality of consumers has shifted. The recent Apple PR/Engineering debacle of the iPhone 4 has uncovered true ugliness of doing business in the United States. With Government regulations, Class Action Lawsuits, a rabid panic-enciting media base and a population that feels everything is owed to them, it is a wonder that any company can do business in this country or want to.
The truth in all of this iPhone 4 drama is this. Apple made a product. That product has issues. Apple has handled the situation badly. Trust in their product has taken a hit. What is not true is that Apple owes us nothing. Their decisions; good, bad or horrendous are their responsibility and will impact their bottom line and their shareholders. Why we act as if the decisions or trip-ups that Apple the company performs somehow damage our lives. News flash: They dont.
Yet, the environment seems to indicate that somehow apple owes us something for puttnig out a less than operational product. In my opinion they did the right thing by waiving all fees to return the phone within the 30 day window in which anyone who didn't like the phone could have returned it. I didn't have an issue serious enough to warrant turning my phone back in. That was my choice and I exercised it. Those who didn't puzzle me.
These individuals seem to think that because they spent money with a company who was willing to give that money back within 30 days, that decision was the responsibility for Apple to make based on the crazy idea of issuing a recall of the device. That is just insane. So why? I could see it if the iPhone was the only mobile phone on the market. It isn't. So what would drive someone to ignore the issue for 30 days, then get on the bandwagon to somehow punish Apple for their own bad decision? Class Action Lawsuits, bumper or case giveaways or full-out recalls are all aimed at somehow punishing Apple while holding on to the very device that is not working to their expectations. AHA! There it is, the word... "Expectations"
We expect too much and are willing to defer all decision making, risk and responsibility to others because we are owed something. I think back to the days when rational individuals took responsibility for their own decisions. The fact that a company is willing to provide options for you to make decisions with should be a kudo's to that company. We need to stop blaming everyone else for our own bad decisions and start taking responsibility for our own lives. That includes in our purchases of products.
So in the case of the iPhone 4 issue. My device is working within my expected parameters. I am not going to turn it back in and will wait to see if the small issue I do have with the Antenna is sorted through Apple's future actions. If not, then I have to live with my decision and be happy with it. I was an early adopter and as with anything else, there are certain risks that I sign up for. If it goes bad, I really have no one to blame but myself, the penalty to Apple will be another little bit of trust and consumer satisfaction lost from me. That translates into my decision making process going forward with Apple will be under more scruitiny that it was in the past. Over time, that will be the ultimate penalty for Apple a growing loss of brand loyalty.
So stop acting like someone has died because of this issue and insisting that Apple be strung up on high because of it. Look in the mirror ask yourself the following questions:
If the answer to any of those is Yes, then you should really consider taking the phone back and getting something else. Otherwise, stop flooding the world with an issue as trivial as whether or not you get 2 or 5 bars all day, every day. No one really cares, free up your time to thinks like hunger, people losing their phones or even what is going to happen to the Gulf as a result of the millions of barrels of oil poured into our environment. Those issues impact peoples lives. Not whether or not you have an iPhone, Blackberry or Android. If you want drama, go back to watching soap operas, I hear they are taking a hit in viewer numbers.
Social Networking
Life Logging (Events)
Location Only
Entertainment/Gaming
Local Points of Interest
There are some minor cross over points between each of them but in general, the utilization of the GPS function to tag a location or check-in at a location and share with your friends combined with connectivity to "Hub" services like Twitter and Facebook are pretty much the norm.
Of all of the above services I have played around with on the iPhone (most have some availability to Android, Blackberry etc., in some form or another), I initially dropped Rummblr, Latitude, BrightKite, DailyPlaces and Gypsii for various reasons, some technical and some based on how they managed their communities (i.e., users).
So at this very point in time, I am realizing that although it is cool to catalog the various places I visit, unless there is something that I find of value to it, there really isn't a need to hang around on it. I have figured out that where I spend the majority of my time is with those apps that tie in some sort of entertainment or gaming element to them. That is leaving me with the following core apps that I am sticking with for now.
Gowalla - I blogged about itFoursquare - similar to Gowalla but different type of "Badge Collecting." They just opened up to the world after being primarily focused on major city locations.
MyTown - The newest player on my phone. Reminds me of a web app I made $250 on called WebLo through buying & selling virtual "Real World" properties. For example I now own a Starbucks, Whole Foods near my house as well as the building in which I work. I collect virtual rent on these properties and can buy and sell them in a virtual market place.
I will also still use Whrrl and thisMoment for sort of "Life Logging" events and Yelp! for local info. What I am dropping as of today is Loopt. There is no value in simply seeing where others are checked in at unless we all happen to live in the same general area and are out hooking up for coffee or whatever at various locations. That is not my life. So..... Bye, Bye.
It should also be said that the monsters like FaceBook and Google, where the bulk of my digital life resides, have yet to implement any sort of combined Social/Geo-Location function. Satellite applications like Mobcast have emerged to fill that void, as is the case with FaceBook.
So there you have it. Another one bites the dust. R.I.P. Loopt, it's not personal, just bidnezz. Things are only going to become increasingly more complex in 2010 as additional services are born into the fight for the smart phone market.
Engaging activities like Scavenger Hunts and Rewards based programs which leverage GPS will probably begin to arrive fast and furious as there is a potential for revenue to be generated in the real-world. Some with Augmented Reality apps (which we are starting to see more of) are arriving as well.
For those early services, rumor mills are full steam as the competition heats up. Gowalla, I have heard, is working on native applications for ALL smart phones as well as introducing more social features into their gaming experience and Foursquare has begun to take advantage of the "real world" through Brick and Mortar sponsorship offering discounts to individuals for checking in at certain locations (bars, restaurants, etc.). If MyTown can figure out how to do it, there may be some real world cash involved in their virtual real estate market place, similar to what WebLo had.
In short, fasten your seat belts sports fans, its going to be an interesting ride!
The first thing about this section which intrigued me was the use of the word "solved" over something more proactive like "eliminate" or "reduce." Personally I would opt for the word "reduce" only because some of that which ails the U.S. right now cannot possibly be solved in either a 4 or 8 year Presidency. Some of these problem in this nation have either been around for decades or have developed unabated over the course of Decades.
Upgrade. Upgrade. Upgrade. In a word, that is what this section deals with. It is about upgrading the very infrastructure that criss-crosses this great country. Realistically it is that "Greatness" or "Vastness" that proves to be the largest hurdle to providing more internet access across this country.
The old boy network is what I think of when I think of the Federal Government and elected officials. It is almost as if it is a race to get through all of the hard work and struggles of a state level politician to achieve that goal of making it to Washington. Once there all of the reasons and issues that led one there are quickly forgotten or overshadowed by the perks of an elected official in Washington.
How can it be a right to have privacy yet live with limits to that privacy? Is that truly a right? I would think it is more of a Guideline to Privacy. Yes ladies and gentlemen this is a tricky one made even more complicated by the numerous stories of Governmental misuse of laws "re-engineered" to allow wire-tapping in the name of terrorism.
This is going to be a blog series that will look at an area that I am well plugged into; Technology. Presidential Candidate Barack Obama has release his own Policy Paper addressing technology. I intend to read through and blog on each section. Might be able to shed some light on where a possible President will see my future going. For now, I leave you with the quote from Mr. Obama's website:
“Let us be the generation that reshapes our economy to compete in the digital age. Let's set high standards for our schools and give them the resources they need to succeed. Let's recruit a new army of teachers, and give them better pay and more support in exchange for more accountability. Let's make college more affordable, and let's invest in scientific research, and let's lay down broadband lines through the heart of inner cities and rural towns all across America.” — Barack Obama Presidential Announcement Speech in Springfield, IL 02/10/07