As any parent will tell you, it is hard to satisfy more than one kid when trying to provide a single meal. Inevitably, one of them or several do not want what you put out. What do we say? "You get what you get and you don't get upset." Let's face it, you can never satisfy or cater to everyone's needs.

This is the same dilemma facing large customer facing companies like FaceBook, Microsoft, Apple and many others. At some point, they can no longer sustain a democratic approach to their products or services. They have to try to make an educated guess on where the product(s) need to evolve next. I hope they are using various data analysis methods and trending to predict what is the direction for their products to evolve in meeting the needs of a growing customer base. However, to expect these companies to approach the millions of customers who use their products for their opinions is unreasonable. Just as unreasonable as to expect these companies to do nothing because everyone is content with the way things are right now.

Nothing will kill a business faster than a lack of ingenuity or evolution to provide a market advantage. Sure, some make a bad call and pay the price for it, but it is a risk taking game that every company no matter the size has to face. Yet for some reason, every time a company makes a product change, some portion of it's customer base get's all up in arms and begins protesting change. Stop for a moment, turn the tables and think of it as your company. Would you just stop all research and development to grow your company or services? If so, then you would not have a very sound business model for long-term sustainability against your competitors.

So why don't we all take a deep breath, stop with the protests, calls for joining protest groups and provide constructive feedback and move on with our lives. There are bigger issues in my life than some change made on a free service. The beauty of a free market is that when you ‘get what you get’ and do get upset, you have options. Adapt and overcome or move on.